Let the music play!!

Normally a nation blessed with musical talent likes of Nusrat Fateh Ali Khan, Nazia Hasan, Vital Signs, Junoon, Hadiqa Kiyani, Aatif Aslam, Rahat Fateh Ali Khan, Strings & Goddess of Melody Noor Jahan to name a few would be expected to further its dominance among South Asian audiences through means of a exciting & admired media.

Unfortunately, Pakistan’s music & youth-based channels have failed to do this in any meaningful way despite having Urdu as a language of poetry.

These celebrities had to cross the borders to gain recognition in their own country. The Indian entertainment industry gives them Hi Five by patronizing, collaborating & featuring with Pakistani musicians & lyricist.

Today an opportunity has been lost by TV channels by not promoting artist through a proper platform. Piracy is a biggest concern for these TV channels despite having music releasing companies like Super Records (Indus TV Network) & Fire Records (Jang Group), but they have neither launched nor supported any anti-piracy campaign at national level to protect their own future.

Another reason is promoting Pakistan Music Culture, particularly Pop & Rock Music, as a niche culture for Elite class youth’s culture. As a result Pakistan’s young generation perhaps more than half country’s population does not watch music channels. The GRPs of music channels represents the depth of music’s grave. Perhaps because they are unable to identify with the VJs & presenters why they focus on musicians who do not represents the masses.

The Brand managers, however, are playing smarter by launching Branded Content like Coke Studio & Uth Records, Sponsoring shows like Pakistan Sangeet Icon & Chotay Ustaad, Branded Songs by NFL, Lux, Tarang & how dare I forget WC 2011 songs from different brands.

These songs have actually increased the mileage of their campaign; they are getting more space & time on screen in terns of Brand Incorporation in the song; fulfilling their Corporate Social Responsibility by promoting music & getting more brand ambassadors.

The message is clear for TV Channels & Industry at large. With or without you, Pakistan Music will rock on. So Please don’t stop the music & Let the music play!!

Comments

Namaz Kit for Workplace | نماز پاوچ

عالم اسلام میں جمعہ کو انتہائی مذہبی اہمیت حاصل ہے۔ اس میں سب سے خاص ہفتہ وار، دوپہرمیں ادا کی جانے والی نماز 'نماز جمعہ' ہے۔زمانہ قدیم سے ہی مسلمان اس نماز کو ادا کرنے کیلئے خاص اہتمام کرتے ہیں۔ بیشتر خلیجی ممالک میں اس روز ہفتہ وار تعطیل بھی ہوتی ہے۔ البتہ پاکستان میں اس روز دفاتر معمول کے مطابق کھلے ہوتے ہیں۔ لیکن اس کے باوجود بھی مسلمان نماز جمعہ کو احسن طریقے سے ادا کرنے کی کوشش کرتے ہیں ۔ لیکن کیا آپ کو پتہ ہے کہ اگر آپ اپنے ساتھ ایک نماز پاوچ رکھیں تو اس نماز کو مزید خشوع وخضوع کے ساتھ ادا کیا جا سکتا ہے۔ اس نماز پاوچ میں درج ذیل اشیاء شامل کی جا سکتی ہیں۔ عطر نماز میں خوشبو/ عطر لگانا افضل ہے۔ یہ سماں باندھنے اور کیفیت طاری کرنے میں انتہائی معاون ثابت ہوتا ہے۔ حس شامہ کے ذریعے ہم اپنے ذہن کو پیغام دے سکتے ہیں کہ اب عبادت کا وقت ہوا چاہتا ہے۔ ذاتی طور پر مجھے گرمیوں میں 'روح خس' او سردیوں میں ' عطر شمامہ' پہنا پسند ہے۔ البتہ یہ دونوں بر صغیر کی خوشبوئیں ہیں۔ آپ چاہیں تو عربی خوشبو مثلا عود وغیرہ پہن سکتے ہیں۔ چاہے عطر کی خوشبو

My Summer Reads

The current economic turmoil, political instability, judicial uncertainty, and military repositioning has influenced my bookshelf of the summer too much. My summer reading list compromises money management books. 1. The Psychology of Money: The Psychology of Money by Morgan Housel. It is one of the finest books on understanding money and its management or we can say the relationship between Money and Human Behavior. The premise of the book is that we think of earning money as rational and logical but we spend money based on emotions and psychology. It consists of independent chapters on money, saving, investment, and spending. It can be read interdependently if you need recommendations on some specific targets. 2. Intelligent Investor: Intelligent Investor is written by Benjamin Graham. First published in 1949 and revised in 1972. It is a comprehensive and classic guide to investing but if you are interested in understanding classic strategies on the share market or mon

26 lessons I learn from Rejection

Although I am disappointed but I have no doubts over the recruitment process and have no objection on my rejection. Life is full of experiences and lessons, and lesson keep repeating themselves until learnt. Let me share most alarming findings and lessons: 1. Keep your Social Profile Updated All started from here, from Linkedin. I received a message from a Human Resource Personal to contact him on urgent basis. At that point, I did not have any idea why he was asking me to call. 2. Do pick Unknown Numbers I normally pick unknown number until/unless I am really busy. I received a call during office hours but (I don't remember why) I missed it. When I call back the operator was unable to recall who called me and why? But she told it is an HR Agency and if needed, you will contacted soon. (Result : a day wasted) 3. Phone and Face-to-Face Interview might happen on same day It happened with me for the first time. A lady called in morning and took a short interview, to scan

Janaab | (جناب)

Search This Blog