Janaab | (جناب)

Elections 2013 are done and dusted in Pakistan. But they have left some excellent case studies and references not only for the political sciences student and practitioners but the marketing, brand and advertising personal also. The strategies of political parties and their followers have high correlations with several marketing and advertising principles. Pakistanis have witnessed extraordinary amalgamation of two otherwise fields- politics and marketing. This P of marketing deals with how politicians, government, political parties and other stakeholders, even Local and Multinational companies harness for political undertakings and high voting turnout. Brand Positioning: Like Brands, Political Parties usually position themselves as per their ideology, and this time they have marketed it through 360 degree advertising campaign. For example, Pakistan People Parties (PPP) has positioned them as a ruling party who has tried its level best to provide public sectors jobs/business