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What I read in September and much more…

In September, I was on my annual vacations, spent a fortnight trekking in the jungles of Chakwal, and desserts of Cholistan. Yes I took a book with me… so my travelling buddy was: Sapiens - A Brief History of Humankind by Yuval Noah Harari : In September when my journey started and evolved as I went through the chapters of this book in train. It can be a tiring or difficult read, especially it contradicts and shatters many beliefs of this modern world. But, I suggest you to detach yourselves from emotions and biases, and read from logical and neutral perspective. It is a mind boggling roller coaster ride that passes through the stations of cognitive revolution and agricultural revolution and stops on the junction to unify humankind to take them on the journey of scientific revolution BUT will it take us to promised land where we can live happily ever after or are we heading towards an Armageddon? Read it to find out. When I came back to my home, I read about the person who cre

My August Reads and Much More

I’m also often asked about what I am reading and watching by my friends and colleagues. So Here you go! In August my subject based reading focus will be on Pakistan and its history… 1. Pakistan - A Personal History by Imran Khan: He is ruling my country, it’s his perspective of Pakistan, it’s written by himself. Need I say more?? 2. An Era of Darkness - The British Empire in India by Shashi Tharoor : Wanted to explore the impact of British Empire from a non-Pakistani’s perspective in the region pre-Independence. Who better than those who shared the pain... So picked it. 3. Pakistan at the Crossroad - Domestic Dynamics and External Pressures: Trying to understand the 'Nazuk Moor' of this country. So, better read articles and essays from the top scholars of this country. My leisure or bed side readings will be: 4. Sapiens – A Brief History of Humankind by Yuval Noah Harari: I read his other book Homo Deus earlier this year, and I am surprised by

The Go Bag

Disclaimer: This blog is not valid for court. This blog is for infotainment purpose & my passion to share. No direct financial assistance is sought from this blog. I am sharing my experiences and learning. Your contribution will be highly appreciated.

Understanding Consumer Behavior

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Strategic Marketing Planning Process - Product/Market Expansion Matrix

Disclaimer: This blog is not valid for court. This blog is for infotainment purpose & my passion to share. No direct financial assistance is sought from this blog. I am sharing my experiences and learning. Your contribution will be highly appreciated.

Strategic Marketing Planning Process - BCG Matrix

Disclaimer: This blog is not valid for court. This blog is for infotainment purpose & my passion to share. No direct financial assistance is sought from this blog. I am sharing my experiences and learning. Your contribution will be highly appreciated.

Strategic Marketing Planning Process - Mission Statment

Disclaimer: This blog is not valid for court. This blog is for infotainment purpose & my passion to share. No direct financial assistance is sought from this blog. I am sharing my experiences and learning. Your contribution will be highly appreciated.

Quarantine Lectures - Crash Course Marketing Ep5: Strategic Marketing Pl...

Disclaimer: This blog is not valid for court. This blog is for infotainment purpose & my passion to share. No direct financial assistance is sought from this blog. I am sharing my experiences and learning. Your contribution will be highly appreciated.

Lectures in Quarantine - Crash Course: Marketing

Disclaimer: This blog is not valid for court. This blog is for infotainment purpose & my passion to share. No direct financial assistance is sought from this blog. I am sharing my experiences and learning. Your contribution will be highly appreciated.

Lectures in Quarantine - Crash Course: Marketing

Disclaimer: This blog is not valid for court. This blog is for infotainment purpose & my passion to share. No direct financial assistance is sought from this blog. I am sharing my experiences and learning. Your contribution will be highly appreciated.