Understanding Consumer Behavior

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From Gully to Indoor Cricket

After the advent of T20 cricket,fans have switched their loyalty to shorter,action packed format of cricket and I believe that indoor cricket will also get popular with the passage of time. Indoor cricket is set to be introduced in Pakistan as "Gally Cricket" several tournament of this format has been be played in indoor cricket arena under lights. Google Images: Indoor Stadium Your rules, techniques and playing arena is what we expect from Gally Cricketbut for fairplay World Indoor Cricket Association has developed some rules. Google Images: Pitch of Indoor Cricket Indoor Cricket is played usually in a warehouse. The size of indoor cricket court is 30 meters x 10 meters with nets surrounding the court. The ground is concert with astro turf on top. The cricket pitch is the same length as normal cricket. We don't use a real cricket ball, we use a tennis ball with a cricket ball casing. Indoor cricket has the same basic rules as norma...

06 Reasons to Create a Vision Board

Ever wonder why you were told by your Art teacher to maintain a Scrap Book? Because she wants to make a vision board in future. If you think this is a bogus argument, then the joke is on you. Google Images A vision board is a collage of images, pictures, and affirmations of your dreams, goals, and things that make you happy. It can also be called a dream board, treasure map, or vision map. Creating a vision board can be a useful tool to help you conceptualize your goals and can serve as a source of motivation as you work towards achieving your dreams. -Wikipedia Scrap-booking helps preserving personal and family history in the form of a scrapbook . While as vision board helps clarify, concentrate and maintain focus on a specific life goal. The following reasons will make you run to nearest art shop to pay tribute to your art teacher who provide you the method of vision board to make your life larger. 1. Vision Board identifies you...

Wheel of Fragrance

Its Summer time, perfume is an essential EDC but don’t judge the book by its cover. You don’t wear the bottle of perfume or the fancy packaging. What you wear is, The Fragrance. In a brief survey, I found that while buying fragrances most consumers’ decision is based on very crude/basic rationale e.g. long-lasting, discount, affiliation with loved-ones, religious beliefs, word of mouth, ads etc. They are almost unaware of sense the Notes and Ingredients that form a fragrance. Michael Edwards, creator of The Fragrance Wheel, has made fragrance selection an exciting journey instead of difficult chore. It holds the key to your fragrance likes and dislikes. It have four clusters and every cluster has relationship between the 14 different families. Floral Notes: You smell like a bouquet of Rose, Jasmine and/or other flower/s you are wearing a scent from Floral Family . Soft Floral Family’s fragrances contains nostalgic scents that are soft, powdery, sweet, and creamy. Amber, Oran...

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