" I'm Muslim... DON'T PANIC ". I saw that quote on a T-Shirt of young guy walking down the street. It made me research the viewpoint on Muslims from different schools of thought and field of study . As I am a student of Marketing. I tried to narrow down my research to the world of Marketing. Courtesy: Aurora I sensed the arrival of a new "phenomena" . From " Go Green" things are getting deeper green "The Deeper Green color of Islam". Most companies know little about Islamic culture, buying behavior and marketing. This topic is receiving serious public attention on different plat forms now. Muslim consumers are identified as market of 1.6 billion people that has offer enormous potential to Western marketers in this market segment only if their values and demands are fully understood. In a research by JW T, Already in the US; they are being described as the "new Hispanics". As companies currently compete for ...
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