Janaab | (جناب)

" I'm Muslim... DON'T PANIC ". I saw that quote on a T-Shirt of young guy walking down the street. It made me research the viewpoint on Muslims from different schools of thought and field of study . As I am a student of Marketing. I tried to narrow down my research to the world of Marketing. Courtesy: Aurora I sensed the arrival of a new "phenomena" . From " Go Green" things are getting deeper green "The Deeper Green color of Islam". Most companies know little about Islamic culture, buying behavior and marketing. This topic is receiving serious public attention on different plat forms now.   Muslim consumers are identified as market of 1.6 billion people that has offer enormous potential to Western marketers in this market segment only if their values and demands are fully understood. In a research by JW T, Already in the US; they are being described as the "new Hispanics".   As companies currently compete for ...

TV Channels borrow, Cable channels steals! Piracy of entertainment related software (movies & music) is blatant in both their physical (CD & DVD’s) & digital (download peer to peer sharing) & remains for the most part unchecked. The net effect of this is that pirated music & movies are freely available to any one who either has a computer with an internet connection or is willing to pay Rs. 30/= for a CD or DVD. May be this scenario does not sound terribly troublesome as you can argue legal music & movies are too expensive for almost 95% population of Pakistan but using these arguments also means ignoring impact of piracy in the layer content. The impact of piracy on media cannot be ignored. In 2004-05, license to cable operators were distributed like visiting cards, along with airing satellite& terrestrial channel & permission to run in house channel to generate advertising revenue. Cable operators needed content to air on their chann...