Janaab | (جناب)

Consumers are no longer isolated individuals; rather they are connected with one another. In making decisions, they are no longer unaware but are informed. They are no longer passive but are active in giving useful feedback to companies. Technological advances have brought about huge changes in consumers, markets, and marketing over the past century. Marketing 1.0 was initiated by production technology development during the Industrial Revolution. Marketing 2.0 came into being as a result of information technology and the Internet. Now, new wave technology becomes the major driver for the birth of Marketing 3.0. New wave technology is technology that enables connectivity and interactivity of individuals and groups. New wave technology consists of three major forces: cheap computers and mobile phones, low-cost Internet, and open source. It enables people to turn from being consumers into prosumers. Social Media is one of the enablers of new wave technology. It can be classifi...

From MNC’s to NGO’s, writing to film making, banks to hospitals, it is common enough fact, especially in third world countries; that a student who has had industry exposure is more likely to be successful in job market then one who has not. This very fact propels students towards internship opportunities and career counseling seminars or job fairs arranged by prospective employers. As we don’t posses skill development institutes that the standard of those gigantic industry. From the companies viewpoint, offering these services and opportunities to students ensure that prospective employees are somewhat aware of the corporate environment and have basic technical expertise. Due to the gap between academic qualification and professional work field in country like Pakistan internships act like a bridge to provide fresh talent to industry. Hence it’s always a good idea for students to work in real industry to have a test drive before participating in race. I offer the following ...