Janaab | (جناب)

" I'm Muslim... DON'T PANIC ". I saw that quote on a T-Shirt of young guy walking down the street. It made me research the viewpoint on Muslims from different schools of thought and field of study . As I am a student of Marketing. I tried to narrow down my research to the world of Marketing. Courtesy: Aurora I sensed the arrival of a new "phenomena" . From " Go Green" things are getting deeper green "The Deeper Green color of Islam". Most companies know little about Islamic culture, buying behavior and marketing. This topic is receiving serious public attention on different plat forms now.   Muslim consumers are identified as market of 1.6 billion people that has offer enormous potential to Western marketers in this market segment only if their values and demands are fully understood. In a research by JW T, Already in the US; they are being described as the "new Hispanics".   As companies currently compete for ...

Indo-Pak sporting ties ended with the 2008 terror attacks on Mumbai. A recent melt in relations and a resumption of the tenuous peace process earlier this year has raised hopes that direct sports matches can resume, notably in India and Pakistan’s twin obsession of cricket. Giving security  to 01 will be less headache than 11.Yes I am giving a Rough Idea for a  “peace match"  tennis war between the nuclear-armed rivals. It will be a big commercial event as Aisam has  got a fan following and is endorsing so many  brands. It will get a resonable media coverage. T hey can even take advatnage of  campaign named "Aman ki Asha" & geo super will be interested in the broadcast of the event not onl y because it comes under Jang Group but because of the commercial value of the event also. The 31-Indian travelled to Pakistan and said  “It’s nice to be in Pakistan and I hope we resume tennis between the two ...

Consumers are no longer isolated individuals; rather they are connected with one another. In making decisions, they are no longer unaware but are informed. They are no longer passive but are active in giving useful feedback to companies. Technological advances have brought about huge changes in consumers, markets, and marketing over the past century. Marketing 1.0 was initiated by production technology development during the Industrial Revolution. Marketing 2.0 came into being as a result of information technology and the Internet. Now, new wave technology becomes the major driver for the birth of Marketing 3.0. New wave technology is technology that enables connectivity and interactivity of individuals and groups. New wave technology consists of three major forces: cheap computers and mobile phones, low-cost Internet, and open source. It enables people to turn from being consumers into prosumers. Social Media is one of the enablers of new wave technology. It can be classifi...