Let the music play!!

Normally a nation blessed with musical talent likes of Nusrat Fateh Ali Khan, Nazia Hasan, Vital Signs, Junoon, Hadiqa Kiyani, Aatif Aslam, Rahat Fateh Ali Khan, Strings & Goddess of Melody Noor Jahan to name a few would be expected to further its dominance among South Asian audiences through means of a exciting & admired media.

Unfortunately, Pakistan’s music & youth-based channels have failed to do this in any meaningful way despite having Urdu as a language of poetry.

These celebrities had to cross the borders to gain recognition in their own country. The Indian entertainment industry gives them Hi Five by patronizing, collaborating & featuring with Pakistani musicians & lyricist.

Today an opportunity has been lost by TV channels by not promoting artist through a proper platform. Piracy is a biggest concern for these TV channels despite having music releasing companies like Super Records (Indus TV Network) & Fire Records (Jang Group), but they have neither launched nor supported any anti-piracy campaign at national level to protect their own future.

Another reason is promoting Pakistan Music Culture, particularly Pop & Rock Music, as a niche culture for Elite class youth’s culture. As a result Pakistan’s young generation perhaps more than half country’s population does not watch music channels. The GRPs of music channels represents the depth of music’s grave. Perhaps because they are unable to identify with the VJs & presenters why they focus on musicians who do not represents the masses.

The Brand managers, however, are playing smarter by launching Branded Content like Coke Studio & Uth Records, Sponsoring shows like Pakistan Sangeet Icon & Chotay Ustaad, Branded Songs by NFL, Lux, Tarang & how dare I forget WC 2011 songs from different brands.

These songs have actually increased the mileage of their campaign; they are getting more space & time on screen in terns of Brand Incorporation in the song; fulfilling their Corporate Social Responsibility by promoting music & getting more brand ambassadors.

The message is clear for TV Channels & Industry at large. With or without you, Pakistan Music will rock on. So Please don’t stop the music & Let the music play!!

Comments

From Gully to Indoor Cricket

After the advent of T20 cricket,fans have switched their loyalty to shorter,action packed format of cricket and I believe that indoor cricket will also get popular with the passage of time. Indoor cricket is set to be introduced in Pakistan as "Gally Cricket" several tournament of this format has been be played in indoor cricket arena under lights. Google Images: Indoor Stadium Your rules, techniques and playing arena is what we expect from Gally Cricketbut for fairplay World Indoor Cricket Association has developed some rules. Google Images: Pitch of Indoor Cricket Indoor Cricket is played usually in a warehouse. The size of indoor cricket court is 30 meters x 10 meters with nets surrounding the court. The ground is concert with astro turf on top. The cricket pitch is the same length as normal cricket. We don't use a real cricket ball, we use a tennis ball with a cricket ball casing. Indoor cricket has the same basic rules as norma...

Wheel of Fragrance

Its Summer time, perfume is an essential EDC but don’t judge the book by its cover. You don’t wear the bottle of perfume or the fancy packaging. What you wear is, The Fragrance. In a brief survey, I found that while buying fragrances most consumers’ decision is based on very crude/basic rationale e.g. long-lasting, discount, affiliation with loved-ones, religious beliefs, word of mouth, ads etc. They are almost unaware of sense the Notes and Ingredients that form a fragrance. Michael Edwards, creator of The Fragrance Wheel, has made fragrance selection an exciting journey instead of difficult chore. It holds the key to your fragrance likes and dislikes. It have four clusters and every cluster has relationship between the 14 different families. Floral Notes: You smell like a bouquet of Rose, Jasmine and/or other flower/s you are wearing a scent from Floral Family . Soft Floral Family’s fragrances contains nostalgic scents that are soft, powdery, sweet, and creamy. Amber, Oran...

My Summer Reads

The current economic turmoil, political instability, judicial uncertainty, and military repositioning has influenced my bookshelf of the summer too much. My summer reading list compromises money management books. 1. The Psychology of Money: The Psychology of Money by Morgan Housel. It is one of the finest books on understanding money and its management or we can say the relationship between Money and Human Behavior. The premise of the book is that we think of earning money as rational and logical but we spend money based on emotions and psychology. It consists of independent chapters on money, saving, investment, and spending. It can be read interdependently if you need recommendations on some specific targets. 2. Intelligent Investor: Intelligent Investor is written by Benjamin Graham. First published in 1949 and revised in 1972. It is a comprehensive and classic guide to investing but if you are interested in understanding classic strategies on the share mark...

Janaab | (جناب)

Search This Blog