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Showing posts from July, 2011

Weekly French Doze (Lecture # 1)

La langue française... Je t'aime!! On Date?? Use one of the most romantic language in the world. In Office?? Use Internationally accepted language. On Holiday?? Interact with the natives of Europe, Africa, Canada etc. Starting slowly with light stuff we will go on the roller coaster ride of French.. Expression for Greetings French Pronunciation English Bon-Matin Booh mataa Good morning Bon-Midi Booh-midy Good Noon Bon-après midi Bon apqa-midi Good after-noon Bonsoir Bon-sah-wa Good-Evening/Hello Bonne Nuit Bon-niu-ite Good-Night Days of Week  French Pronunciation English   Lundi Lahn-dee Monday Mardi Mahr-dee Tuesday Mercredi Mare-Kruh-dee Wednesday Jeudi Zhuh-dee Thursday Vendredi Van-dghuh-dee Friday ...

Marketing 3.0 From Minds to Spirits via Hearts

Consumers are no longer isolated individuals; rather they are connected with one another. In making decisions, they are no longer unaware but are informed. They are no longer passive but are active in giving useful feedback to companies. Technological advances have brought about huge changes in consumers, markets, and marketing over the past century. Marketing 1.0 was initiated by production technology development during the Industrial Revolution. Marketing 2.0 came into being as a result of information technology and the Internet. Now, new wave technology becomes the major driver for the birth of Marketing 3.0. New wave technology is technology that enables connectivity and interactivity of individuals and groups. New wave technology consists of three major forces: cheap computers and mobile phones, low-cost Internet, and open source. It enables people to turn from being consumers into prosumers. Social Media is one of the enablers of new wave technology. It can be classifi...